Blockify’s journey to the top of the Apple App Store for the highly competitive term “best ad blocker” was no accident. Through strategic keyword targeting, optimized user funnels, and a focus on re-engagement, Blockify secured its position as the go-to app for ad blocking.
We meticulously A/B tested multiple in-app purchase screens to determine the best-performing option for conversion, ensuring every user interaction led to optimized results in the funnel.
Through data-driven decisions and targeted optimizations, Blockify not only claimed the top spot for ad blockers but also increased long-term user engagement by guiding users back to the app when their ad blocker was disabled.