Frankie's On The Park

Through rigorous post-segmentation testing, we reduced email recipients by 40% but saw an extraordinary 123% increase in conversion rates. Over the last 30 days, open rates improved by 25%, click rates by 13%, and placed order rates by 56%. Bounce rates dropped 37%, unsubscribe rates by 33%, and SMS placed order rates hit 4.43%—a staggering 40x higher than Klaviyo benchmarks. Over the past 90 days, email revenue surged by 14%, solidifying our data-driven, client-specific strategies as a winning formula.

The data told the story, and we listened. By rigorously testing, analyzing, and iterating on each step of Frankie’s email and SMS campaigns, we removed assumptions and let the numbers guide every decision. The result? A custom-built strategy that delivered measurable, meaningful results. Whether it was refining the audience through segmentation, optimizing messaging timing, or enhancing user journeys, every element was crafted to fit Frankie’s unique brand voice and goals.

At Mattered, we believe every client deserves a marketing strategy as unique as their brand. For Frankie’s on the Park, we proved that data-driven decision-making is the key to unlocking growth. By eliminating human bias and focusing on bespoke strategies built for their audience, we not only increased conversions and revenue but also strengthened the connection between Frankie’s and their community. No cookie-cutter solutions—only results that matter.