Booster

We revamped the onboarding flows for Booster SEO to enhance app usage and increase feature adoption rates. The goal was to boost account upgrades and reduce churn through improved email and in-app messaging.

Year:

2024

Client:

Services:

Email Marketing

Email Marketing

Length:

Ongoing

See more:

Email Marketing

Email Marketing

Results

Our approach involved integrating advanced email and in-app messages tailored to guide users through the onboarding process. By leveraging data-driven insights, we implemented strategic send times and personalized content to maximize user engagement and feature utilization.

Within just 24 days, the activation rate for Booster SEO's free Alt-Text feature rose from 12-15% to 18%, marking a significant 50% increase in feature adoption. This enhancement in onboarding flows not only improved app usage and feature adoption rates but also set a new benchmark for user engagement and successfully reduced churn. New onboarding flows for email and in-app messages.

The most important single ingredient in the formula of success is knowing how to get along with people.

Theodore Roosevelt

Grassfed Branding, streetwear meets The South

2024

+200% in attributed email revenue

2024

74x ROI for SMS & 61x ROI for email

2023

We have limited availability for the remainder of 2024. Please reach out to our team and we’ll get back to you within 48 hours.

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