We implemented robust segmentation and send time tests to improve Cos Bar's email click rate and attributed revenue. The goal was to enhance user engagement and drive more traffic from email campaigns.
Our strategy involved advanced segmentation and thorough A/B testing on email content and timing. By identifying the most effective send times and optimizing email segments, we tailored messages to resonate more with the audience.
Mattered's strategic approach to Cos Bar's email marketing significantly improved their performance metrics, demonstrating the power of targeted segmentation and precise send time optimization. Within just 30 days, we achieved a 219% increase in attributed email revenue and a 34% rise in campaign click rates. These results highlight our ability to drive meaningful engagement and substantial revenue growth through meticulous email marketing strategies. Our partnership with Cos Bar is a testament to the impact of customized, data-driven marketing solutions.