We implemented robust segmentation and send time tests to improve Cos Bar's email click rate and attributed revenue. The goal was to enhance user engagement and drive more traffic from email campaigns.

Year:
2024
Client:
Cos Bar
Cos Bar
Services:
Length:
Ongoing

Results

+219%

Attributed email revenue

147%

Overall increase in email click rate

+34%

Increase in campaign click rate

Our strategy involved advanced segmentation and thorough A/B testing on email content and timing. By identifying the most effective send times and optimizing email segments, we tailored messages to resonate more with the audience.

Mattered's strategic approach to Cos Bar's email marketing significantly improved their performance metrics, demonstrating the power of targeted segmentation and precise send time optimization. Within just 30 days, we achieved a 219% increase in attributed email revenue and a 34% rise in campaign click rates. These results highlight our ability to drive meaningful engagement and substantial revenue growth through meticulous email marketing strategies. Our partnership with Cos Bar is a testament to the impact of customized, data-driven marketing solutions.

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The most important single ingredient in the formula of success is knowing how to get along with people.

Theodore Roosevelt

Grassfed Branding, streetwear meets The South
74x ROI for SMS & 61x ROI for email
ASRV
2023
265% increase in total YoY sales

We have limited availability for the remainder of 2024. Please reach out to our team and we’ll get back to you within 48 hours.