We partnered with LSU to enhance their email marketing strategy by integrating dynamic content within Salesforce Marketing Cloud. The objective was to personalize user journeys and improve engagement through email automation.

Year:
2023
Client:
LSU
LSU
Services:
Length:
3 months

By leveraging advanced segmentation and dynamic content blocks, we created personalized user journeys that adapted to individual user behaviors and preferences. This ensured that each email was relevant and engaging to its recipient.

The personalized content significantly boosted engagement and open rates, reducing bounce, spam, and unsubscribe rates, and improving overall email performance.

Contact us →
Contact us →

The most important single ingredient in the formula of success is knowing how to get along with people.

Theodore Roosevelt

Grassfed Branding, streetwear meets The South
+200% in attributed email revenue
74x ROI for SMS & 61x ROI for email
ASRV
2023

We have limited availability for the remainder of 2024. Please reach out to our team and we’ll get back to you within 48 hours.